買一送一

買一送一(英語:Buy one, get one free)是商業上常見的一種促銷活動形式,在市场营销中以首字母縮略詞BOGOF而眾所周知[1],但此類的促銷也可能會因為商品有效日期較短而被受批評[2][3][4]

大量出现的其他促销方式

  • 第二份半价
  • 第三份半价
  • 用一定的价格买三件东西
  • 新产品免费试用
  • 反季特卖

參考資料

  1. ^ Wallop, Harry. Food waste: Why supermarkets will never say bogof to buy one get one free. London: Telegraph. 2008-07-07 [2010-08-28]. (原始内容存档于2018-11-01). 
  2. ^ Young, Philippa. Supermarket 'Bogof' deals criticised over food waste. BBC News. 2014-04-06 [2014-10-17]. (原始内容存档于2020-11-12). 
  3. ^ Buy-one-get-one-free offers 'should be scrapped to cut food waste'. 2014-04-06 [2014-10-17]. (原始内容存档于2020-11-11). 
  4. ^ Swinburne, Zander. Supermarkets urged to scrap buy-one-get-one-free as shoppers waste 222m tons of food a year. The Independent (London). 2014-04-06 [2014-10-20]. (原始内容存档于2015-09-25).