Chindoya street performers in Okubo, Tokyo, advertising for the opening of a pachinko parlor.
Chindonya (Japanese:チンドン屋), in old times also called tozaiya (Japanese: 東西屋) or hiromeya (Japanese: 広目屋 or 披露目) are elaborately costumed Japanese street musicians that advertise for shops and other establishments. The performers in were used to advertise the opening of new stores and other venues, or to promote special events as for example sales. Nowadays only a few groups are left in Japan. In English they are also sometimes called Japanese marching band or sandwich man band, as one of the performers may be sandwiched between to portable billboards. The word Chindon stands for the chin and don sound of the instruments.
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