The Coffee House

越南连锁咖啡店

The Coffee House越南的連鎖咖啡店,2014年由阮海寧(Nguyễn Hải Ninh)於胡志明市創立[4][1]

The Coffee House
成立2014[1]
代表人物阮海寧(CEO兼創始人)[2]
營業據點數140[3](2018)
業務範圍越南
產業連鎖咖啡店
營業額669 billion [3](2018)
稅後盈餘2 billion [3](2018)
網站thecoffeehouse.com

截至2018年3月,The Coffee House在越南已開設超過100家門店[5],日均顧客4萬人次[6]。創始人兼CEO阮海寧在2018年稱其計劃在越南開設700家門店[6][7]

The Coffee House在越南已經成為和高原咖啡[4]共咖啡[7]等連鎖品牌齊名的熱門咖啡店,在越南較星巴克等外國品牌更受歡迎。2018年,The Coffee House的營收位居越南連鎖咖啡店第二名,僅次於高原咖啡,盈利額則排在第四位,次於高原咖啡、星巴克和福隆(Phúc Long)[3]

2019年,The Coffee House的收入額達到8.63億越南盾,較去年增長30%[8][9]

參考文獻

  1. ^ 1.0 1.1 Nguyễn Đình Duy. The Coffee House bất ngờ thay CEO: Founder Nguyễn Hải Ninh "nhường ghế" cho đồng sáng lập Seedcom. Brands Vietnam. [2019-12-29]. (原始內容存檔於2023-06-03) (越南語). 
  2. ^ Nguyễn Đình Duy. The Coffee House to boost production by 10-15% this year. Vietnam News. 2019-05-10 [2020-05-12]. (原始內容存檔於2023-06-03). 
  3. ^ 3.0 3.1 3.2 3.3 Vietnamese-owned coffee chains show strong rise. VietNamNet Global. 2019-07-18 [2020-07-22]. (原始內容存檔於2021-10-25). 
  4. ^ 4.0 4.1 Vietnamese coffee scene heats up while Starbucks takes its time. Nikkei Asian Review. 2018-08-14 [2018-10-26]. (原始內容存檔於2023-06-05). 
  5. ^ The Coffee House opens first store in Binh Duong Province. 2018-07-30 [2018-10-26]. (原始內容存檔於2018-10-26). 
  6. ^ 6.0 6.1 The Coffee House to open 1st foreign store this year. Việt Nam News bizhub. 2018-03-29 [2018-10-26]. (原始內容存檔於2023-06-03). 
  7. ^ 7.0 7.1 Dang Khoa. Global chains suffer as Vietnamese coffee lovers vote with their feet. VN Express. 2018-08-16 [2018-10-26]. (原始內容存檔於2023-06-05). 
  8. ^ Highland, Starbucks, Phúc Long, và The Coffee House -cuộc 'đại chiến' về kinh doanh như thế nào?. CAFE BUSINESS. 2020-12-22 [2021-04-01]. (原始內容存檔於2022-12-03). 
  9. ^ "Chúng ta có thể biết gì từ một đơn hàng của khách?" hay câu chuyện chuyển đổi số của The Coffee House để không phụ thuộc vào Now hay Grabfood. meovathay.vn. 2021-02-08 [2023-06-03]. (原始內容存檔於2023-06-05). 

外部連結